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Why Static Indoor Maps Only Tell Half the Story

Life is exciting.

It’s the reason we prefer carnivals over graveyards and (most of the time) a night out with friends instead of an early bedtime.

We want to feel alive, like we’re part of something that’s moving, growing and unfolding.

The idea that active moments and places are more interesting than their static counterpartsĀ is why our indoor maps are so fascinating. Let’s put this in perspective through, for example, a mall.

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