We like our indoor maps a lot, but, we have to admit, they can get a little lonely sometimes.
That’s why we recommend throwing them a little love by purchasing beacons to pair up with your Cartogram indoor map. The implications of beacons for marketing and the customer experience are huge (more on that in a later post…).
To put it simply, you can use beacons to compile important data about your customers as well as enhance your customers’ experience by offering location-based promotions and product placement.
Buying a beacon is easier said than done, of course. There are dozens of choices on the market, so Googling “beacons” and picking the first result isn’t always the best choice.
Rather than leave you to the varied and often confusing world beacons, we decided to craft a series of reviews about some of the better beacons on the market and some of the not-so-amazing ones.
Continue reading Beacons: Finding the Best Match for Your Indoor Map
There’s a certain appeal to a dynamic entity, isn’t there?
We seem to have a natural inclination to live events. When given the choice to listen to our favorite band at home on our Bluetooth speakers or at their next concert in our city, we’ll most likely choose the live event over the recorded one.
Why? Because there’s a certain energy and magic about unfolding events that an audio file can’t give us.
The same philosophy is at play with indoor maps and indoor positioning systems. Static maps of a certain location are necessary, but the user experience is enhanced in tremendous ways. Think of static maps as half of the story.
The other half? Dynamic, minute-by-minute features which transform a static map into a living schematic of a particular location’s events.
Continue reading Bringing Indoor Maps To Life With “What’s Happening Now”
Indoor map management usually follows a four-step life cycle, moving from the infancy stages to a full-fledged, powerful tool that can enable you to connect with your employees and customers with unprecedented ease.
Here are the typcial four steps of an indoor map’s life:
- Create or import, then place your indoor map.
- Add features and content to your map to enhance the customer’s experience.
- Decide who is allowed to do what to your map by assigned your team permissions.
- Update the entire map, if aspects like physical layout or # of floors change.
At Cartogram, we make it super easy to carry out all stages of the life cycle. We’ve focused on a mobile first experience for content management because we think it’s the smoothest, most functional way to create and maintain your maps.
We’re not totally shunning web portals, though; they’ll most likely have a role in the future. Now, let’s get to the business of creating maps with our app.
Continue reading The Life Cycle of Indoor Map Management