This past year was a good one for Cartogram. We had the pleasure of starting a partnership with McKinstry, a full-service design, build operate and maintain firm (DBOM). They’ve got a workforce of more than 1,800 employees and they’re doing some fantastic things across the country with a wide variety of clients.
While part of the benefit of our partnership with them is that they can help us deploy beacons in buildings all around the country, there are plenty more avenues for advancement in the future that go beyond beacon deployment.
To extrapolate those possibilities a little more, we talked with Jeremy Edalgo, McKinstry’s wireless account executive.
McKinstry and Cartogram: Insights from a Wireless Account Executive
Why did McKinstry choose to work with Cartogram?
We started off our interview asking Jeremy about his first impressions of Cartogram, what led him to contact us and why his company decided to work with us.
He highlighted a couple of things we think are important: our integration with Google Earth and our willingness to create customized solutions for our clients.
“McKinstry traditionally is a company that looks for the best of breed in partnerships on the technology side because we want to offer the best options for our customers’ situations,” he said. “More than anything, we chose Cartogram because of their understanding of the vision we have and their willingness to create the customization and innovation needed to drive that vision forward.”
Starting at home: McKinstry using Cartogram at their headquarters
While there are several different avenues that Jeremy wants to pursue with Cartogram, he said he’s doing a test run with the app, its customization and a network of beacons in McKinstry’s offices.
And that makes sense…why offer an app to a customer if you haven’t tried it yourself?
“I’ve got beacons deployed throughout about three-quarters of the office space. We’re hoping that, by the end of January, we’ll be able to roll Cartogram out to select beta users before widespread adoption,” Jeremy said. “We’re mainly using it as a showcase for customers and as a lab environment.”
We like the idea that McKinstry will become a lab of sorts for what we’re doing, mainly because Jeremy’s team is super-talented and, together, we can do some innovative things that can act as a canvas for creative and effective ways to enhance employee and customer experiences.
“We’ve got 18-20 conference rooms, an in-house bistro, wine bar, gyms and about 700-800 people coming through on tours,” Jeremy said. “So, using Cartogram provides a solid test ground to come up with good-use cases and figure out exactly how we want the customer experience to look and be able to show it to them in real-time.”
How do you see Cartogram adding to the experience of, let’s say, nurses at a medical facility?
Here’s a typical scenario at a nursing home…
A patient has sudden complications and knows that something is wrong. She reaches for her call button and presses it. The nearest nurse is a few corridors away; he’s new (hired last week), and doesn’t know there’s a shortcut he can take to cut 30 seconds off his trip to the room.
In an emergency situation, as you can imagine, 30 seconds is an invaluable amount of time. That’s where Cartogram’s wayfinding (how to get from point A to point B inside a building) capability can help save a life.
Because McKinstry works with medical facilities, Cartogram’s wayfinding capabilities tend to excite owners of health businesses like nursing homes and assisted living properties.
“Nurses don’t always know the fastest way to get to the patient, so having the Cartogram map telling them how to get there is a huge benefit,” Jeremy said.
Tell us about how a multi-use building could implement Cartogram…
We finished our interview with Jeremy talking about the future. McKinstry, as an organization, works with (among other things) multi-use buildings — street-level stores with apartments above them, for example.
But we wanted to know how Jeremy Edalgo, the average consumer, would want to use Cartogram in his daily life.
For that answer, he took us into the example we described above…an apartment building with street-level retail stores underneath.
“Cartogram definitely increases convenience,” he said. “If the apartment building could use it to its fullest extent, you could have notifications for wait times at restaurants downstairs, have the ability to order food and have it delivered to your apartment door and the ability to get notifications about sales in the bike shop, for example, and for real-time perks for customers in their loyalty programs.”
In essence, Cartogram’s versatile indoor positioning systems and beacon-enabled notification systems can complete the comprehensive customer experience for multi-use buildings.
Jeremy continued to explore the possibilities. He said he envisions a future where Cartogram could combine indoor navigation (wayfinding) with GPS navigation.
This would be a great resources if, for example, someone was getting tests done at a huge medical campus and needed to drive to another location on the campus in order to talk with their doctor about the results.
“We see this as being a big push in health care, especially on campuses that have multiple buildings and multiple facilities,” he said. “You’d be able to traverse the indoor and outdoor locations for an easier, more fluid medical experience.”
If you want to learn a little more about what McKinstry does, take a look at this video, which is posted on their “About Us” page:
Other insights on Cartogram’s impact…
A few weeks ago we talked with Steve Buxton, CIO at PRO Sports Club, a private gym in Bellevue, Wash. Steve talked about how Cartogram’s indoor positioning systems will increase customer engagement, expedite onboarding and play a role in business intelligence. Click here to read the first part of the two-part series.
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